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Social media advice for authors

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There are a few reasons for authors to build a social media presence and we’ll tackle just a few of them here. Market your book(s) Market yourself as an author Engage with your readers Market your book (or books) You’ve done the hard work — you’ve written a book, you’ve found an agent, you’ve found […]

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Sell a lifestyle or emotion

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No matter what your goals are on social media and no matter what platform you use, at the other end of the line is another person. You are always trying to connect with another person, and people don’t connect with faceless businesses or impersonal ads — they connect with emotions and lifestyles. Always keep that […]

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Improve your SEO with social media

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In the social media and blogging industry there is a saying: Content is King. Well, if content is King then Google is God. So how do you appease this feisty search engine God? The easiest step is to grab your business name across all social media platforms — Facebook, Twitter, Google+, Instagram, Pinterest, Youtube, and […]

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Social media content basics

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This is more of a public service announcement for my own sanity than for any greater good I hope to instil in the world. There is so much noise in the social media world that great content really stands out, good content is appreciated, and bad content should be set on fire. Here are the […]