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Sell a lifestyle or emotion

No matter what your goals are on social media and no matter what platform you use, at the other end of the line is another person. You are always trying to connect with another person, and people don’t connect with faceless businesses or impersonal ads — they connect with emotions and lifestyles. Always keep that in mind when creating good social media content; you’re not promoting a new book they should buy, you’re promoting the visceral feeling of curling up with a soft blanket, hot coffee, and a good book.

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