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Social media advice for authors

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There are a few reasons for authors to build a social media presence and we’ll tackle just a few of them here. Market your book(s) Market yourself as an author Engage with your readers Market your book (or books) You’ve done the hard work — you’ve written a book, you’ve found an agent, you’ve found […]

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Sell a lifestyle or emotion

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No matter what your goals are on social media and no matter what platform you use, at the other end of the line is another person. You are always trying to connect with another person, and people don’t connect with faceless businesses or impersonal ads — they connect with emotions and lifestyles. Always keep that […]