In the social media and blogging industry there is a saying: Content is King.
Well, if content is King then Google is God. So how do you appease this feisty search engine God?
The easiest step is to grab your business name across all social media platforms — Facebook, Twitter, Google+, Instagram, Pinterest, Youtube, and LinkedIn being the big ones. But don’t leave these accounts empty. Set up the basics of each account (or hire someone like me to do this for you) and decide on which one(s) will be your primary focus when updating and use that content to populate the rest so they don’t stagnate.
The hardest step is employing patience once the first step is done.